Now, a television advertisement will go air that talks only to your dog, using sounds humans can not hear. Nestle, one of the world’s biggest food companies, has made the commercial using a high-pitched sound, like a dog whistle, which is beyond human hearing range. It includes an audible squeak like the sound of a canine’s toy. The advertisment will be screened for the first time in Austria this week, the Daily Mail reported.
Nestle said in a statement that the idea came from an award-winning campaign in Germany that featured “sniffable” posters to attract dogs. The 23-second advert Beneful dog food was created using the help of US experts in pet behaviour, who researched what would appeal to dogs. The ad shows a dogs pricking up its ears and ends with the words “So delicious, so healthy, so happy” in German.